Why Typography Is Important in Packaging

Why Typography Is Important in Packaging

Product packaging is one of the easiest ways to determine a great product from a mediocre one. Even if your product is exceptional, no one will want to buy it if its packaging looks cheap and monotonous. Now, to get your product to stand out on shelves, you might be...
The Benefits of 3D Packaging Mockups

The Benefits of 3D Packaging Mockups

It doesn’t matter if your business has products in a major retailer or if you only sell your items online—packaging is crucial to your brand’s image. Many businesses make the mistake of using packaging that’s either outdated or inauthentic. Your packaging should be...
Tips for Creating Unique Coffee Packaging

Tips for Creating Unique Coffee Packaging

Whether you’re a small independent coffee shop that sells beans at your shop, or you’re a big name in the supermarket, your packaging matters. While many people think they can get away with basic packaging as long as their brand is on it, that doesn’t quite cut it for...
The Benefits of Using Sustainable Packaging

The Benefits of Using Sustainable Packaging

The times of single-use plastic packaging are fading—and rightfully so. Most (if not all) consumers want eco-friendly packaging nowadays. In fact, one study found that 47% of consumers are willing to spend at least 5% more on personal-care products with sustainable...