In a world where first impressions are everything, you only have a few seconds to capture your audience’s attention. With so many products on the shelves fighting for consideration, it is important to think about the overall appearance of your product—including the way it is packaged. That is why Virtual Packaging has different types of finishes and coatings to choose from. Whether you want something subtle and sleek or bold and eye-catching, we can bring your vision to life and help you achieve the exact look you want.
Check out some of our packaging finishes below:
Matte is the new black. It offers a simple and smooth aura of sophistication. If you want a sleek, non-glossy look, matte finish packaging is the way to go. It is also easy to read any text on the packaging because you will not have to worry about any glares. If you are working on photography, matte is also a great option as it helps reduce glares from the lights and flashes of the camera and environment. This leads to less post-production clean up on all photos.
Soft-Touch Matte Finish
The soft-touch matte finish packaging type gives the same visual effect of a matte but this one is smooth to the touch. It has a nice velvety feel that screams premium. The soft-touch matte helps ignite the senses and typically gives that “WOW” effect to your package.
A glossy packaging finish gives you rich, vibrant colors that beautifully reflect light. It is also quite resistant to fingerprints, dirt, and dust. Since people are naturally drawn toward shiny things, a glossy packaging finish is sure to turn lots of heads.
A satin finish falls somewhere on the spectrum between a matte and gloss, giving you the best of both worlds.
Spot UV Finish
In this technique, only certain parts of the packaging are left with the gloss elements and the rest remain matte. Think premium and high-end with the spot UV packaging finish.
The uncoated finish is leaving the material in its natural state. This finish can give off a more Natural or earthy vibe. It screams sustainable and recyclable.
The perfect kind of product packaging is ultimately what keeps your products flying off the shelves. One of the things that makes Virtual Packaging so unique is that we can add any type of packaging finish or coating to any of our products, so the possibilities are truly endless. If you are looking for something even more dynamic, consider combining different types of finishes to highlight certain aspects of your packaging.