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In a world where first impressions are everything, you only have a few seconds to capture your audience’s attention. With so many products on the shelves fighting for consideration, it is important to think about the overall appearance of your product—including the way it is packaged. That is why Virtual Packaging has a variety of different types of packaging finishes and coatings to choose from. Whether you want something subtle and sleek or bold and eye-catching, we can bring your vision to life and help you achieve the exact look you want.

Check some of our packaging finishes below:

Matte Finish
Matte is the new black. It offers a simple and smooth aura of sophistication. If you want a sleek, non-glossy look, a matte packaging finish is the way to go. It is also easy to read any text on the packaging because you will not have to worry about any glares.  If you are working on photography, matte is also a great option as it helps reduce glares from the lights and flashes of the camera and environment.  This leads to less post-production clean up on all photos.

Soft-Touch Matte Finish
The Soft-touch Matte gives the same visual affect of a matte but this one is smooth to the touch.  It has a nice Velvety feel which screams Premium.   The Soft-touch matte helps ignite the senses and typically gives that “WOW” effect for your package.  

Gloss Finish
A gloss finish gives you rich, vibrant colors that beautifully reflect light. It is also quite resistant to fingerprints, dirt, and dust. Since people are naturally drawn toward shiny things, a glossy packaging finish is sure to turn lots of heads.

Satin Finish
A satin finish falls somewhere on the spectrum between a matte and gloss, giving you the best of both worlds.

Spot UV Finish
In this technique, only certain parts of the packaging are left with the gloss elements and the rest remain matte. Think premium and high-end with the spot UV finish.

Uncoated Finish
The uncoated finish is leaving the material in its natural state.  This finish can give off a more Natural or earthy vibe.   It screams sustainable and recyclable.

The perfect packaging is ultimately what keeps your products flying off the shelves. One of the things that makes Virtual Packaging so unique is that we can add any type of packaging finish or coating to any of our products, so the possibilities are truly endless. If you are looking for something even more dynamic, consider combining different types of finishes to highlight certain aspects of your packaging.