If you’re a product-based business, your packaging is a direct representation of your company. In other words, by investing in your product packaging, you’re investing in your brand image. Considering that there are endless packaging options available, there’s no reason your company should use packaging that’s generic and cheap, as it only cheapens your brand. That said, you must ensure your packaging is unique, authentic, and enticing. By now, you’re probably asking, “Doesn’t all this cost a lot of money?” Not necessarily. We’re packaging experts, and we’re going to break down some factors that affect the cost of product packaging. If you’re searching for more information, we’ve got you covered in our guide below.
The Packaging Material and Container
As we previously mentioned, there are endless options when it comes to packaging your products. An important packaging factor to consider is the type of container and material you want for your product. Some products, such as coffee, tend to use pouches, while tech gadgets might use a more rigid box. In general, the sturdier the packaging, the more expensive it may be.
Additionally, the packaging material can vary greatly from plastic and cardboard to condensed paperboard and recycled materials. While most business owners know that sustainable packaging is best for the environment, they’re often turned off by the cost. Luckily, sustainable packaging means you’re supporting the environment, and you can increase the price of your products. Why can you increase the price of your products? Because 74% of consumers are willing to pay more for sustainable packaging.
The Amount of Product Protection
Nearly all products require some form of protection in their packaging. Of course, if you sell tech items, cosmetics, or other fragile items, your product probably needs additional protection. Obviously, you want your product to remain safe, but you should also be aware that more protection means more packaging materials. This invariably leads to higher costs. You should work closely with professionals to find the best packaging to keep your product safe.
Going back to what we mentioned earlier, your packaging design must be unique and enticing yet authentic. The only limitation of packaging design is your imagination, so you can be as creative as you’d like. Some customers merely want a variety of colors and designs printed on their packaging. On the other hand, some customers want an indented logo, a magnetic latch, and various compartments on their packaging, which all cost more. In other words, if your design is demanding and time-consuming, it may result in higher costs.
Now that you’re aware of the factors that affect the cost of product packaging, you can determine what packaging is best for your product. For the best results, you should work with a packaging company that knows what they’re doing.
Whether you want packaging comps or you’re ready to begin the design process, Virtual Packaging can help you create the packaging your product deserves. Our team has extensive experience in packaging design, so if you need advice or another set of eyes, we’ve got you covered. Contact our team today for a free same-day quote. We look forward to hearing from you.