Let us Help you "Fancy" up your product for Fancy Foods!

Specialty food sales are up by 12.9% this year, this means about two-thirds of consumers purchase the same type of food the Summer Fancy Foods show has available for viewing. Currently representing 3,500+ businesses, their vision is “Shape the Future of Food”. This tradeshow gets an edge on the latest industry trends that ultimately helps to guide and grow your business in the most convenient and cost-effective way.

Along with specialty foods comes specialty packaging. After discovering what product will benefit your chosen consumers, the next step is giving your product excellent packaging to match. That is where our company, Virtual Packaging, is there to help. We produce quality mock ups customized to your liking down to the package design, material, shape, size, color, and more.

With specialty food outlets growing at such a fast rate, you will want to be sure to check us out! Who knows, your product and our packaging may win you a Summer Fancy Foods show award, which could ultimately supply your business with increased sales, trade promotions, soft branding rights, and profitable ongoing exposure. We will be at booth #2069, we hope to see you there!

 

Summer Fancy Foods will be held June 30th -July 2nd in New York City at the Javits Center.

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The Pet Industry is Booming, are you ready to shine at the Super Zoo 2018?

Did you know that over 68% of households own an animal?  Did you know that it is projected this year that Americans will spend over $72 Billion dollars on their pets?  That is a lot of money and that is why if you own a pet industry business you want your products to stand out to get the biggest share of this billion-dollar business.  Super Zoo is a huge pet industry trade show in Las Vegas this June that will capitalize on the booming pet industry.

Here are some more facts to understand why this is a billion-dollar industry.  90% of pet owners think of their dogs and cats as members of the family. 40% percent of married female dog owners reported they had received more emotional support from their pet than from their husband or kids!  Maybe that statistic has something to do with the 50% divorce rate in the country! The average monthly spending on dogs is over $139 a month.  So, it is clear that this is a big money industry. 6 in 10 people say they indulge in pet therapy, 82% of dog owner’s noticed improvement in their mental and emotional health because of their dogs, 4 in 10 people leaned on their pet to get them through the loss of a loved one and 80% said it would be a deal breaker if their romantic partner did not like their pet, so you can see why getting a piece of this billion-dollar pie is important to any company in the pet industry.

Now let’s look at a packaging statistic in the pet industry. One-third of US Adults equate quality packaging to product quality.  Unique packaging can differentiate your product on the shelf.  It can also help form and support the identity of your brand.  The Mintel report said, “The bottom line: Good packaging protects your product. Great packaging protects your brand.”  We all know that price is a key factor for the consumer when purchasing a product, but brand trust also plays an important role as well. Brand trust creates the ability for extension of a brand as well.  That is a key factor in company growth.

So, make sure if you need great packaging you come to the best quality mockup house, Virtual Packaging.  We can help your product and your brand look the best!  Let us help you outshine the competition at this year's 2018 Super Zoo show!

 

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Stand out from the Crowd!

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The candy and snack world is booming, but how will you stand out from the crowd!   More and more consumers are looking for a natural and healthy lifestyle which has rolled over to the snack and confections industry!  Lower sugar, No Carbs, Gluten Free, Soy Free.... the list goes on and on!   How do you make your product stand out from the endless rows of snacks and candy.  Through your design but of course!

With prototyping we can help you determine what package design, finish, shape and colors captivate your consumers enough to make them pull YOUR package off the shelf!  Unsure if you prefer a matte, gloss or dual spot / gloss combo finish?   Let us comp up each version for you to test with peers or consumer groups to understand what appeals most to them!

The 2018 Sweets & Snacks Expo is quickly approaching, do you have packaging samples to present to potential buyers?   Don't miss this chance to get your product in the hands of buyers due to the delayed production of printing your final packaging.  We can help!   Virtual can turn samples in as little as 72, 48 and 24hrs!  Let us help you jazz up your tradeshow booth with our pristine prototype samples!

Need oversize samples of your packaging to draw crowds in?  We can help with this too!   No matter the size, shape or finish!  Oversize packages are a huge win at shows and are one of the best types of decor to draw people in!   And the best part, its your beautiful package but Larger than Life!

Contact us today to see how we can help YOU stand out from the crowd!

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