Tips for Marketing Your Cosmetic Brand
When it comes to selling cosmetic products, there are so many brands to compete with. Discover some tips to market your cosmetic brand and stand out!
The Benefits of Stand-up Pouch Packaging
Looking for a packaging solution that won’t let your product down? Here are a few great reasons why you should consider stand-up pouch packaging. Nowadays, you have a lot of options when it comes to choosing your product packaging. While the choices can get...
Product Packaging Trends in 2021
Product packaging trends shift quickly and are crucial to know for your brand’s image. Here are some of the current packaging trends going around today. Product packaging can’t stay the same forever. Companies that don’t iterate on their designs and improve their...
Top Cosmetic Packaging Design Trends
In the ever-changing cosmetic industry, there are still a few overarching trends. Check out some of the trends we’ve noticed recently in this article. The personal cosmetic industry is full of competition. It can be a very difficult market to break into considering...
Tips for Creating Limited Edition Packaging
We're all familiar with limited edition products and packaging. They're the egg-shaped chocolates you see during the springtime, the snowflake and ornament-covered packaging that companies push out around Christmas, and the creative collaboration items that happen...
The Importance of Well-Designed Product Packaging
Your product's packaging is something you shouldn't overlook. A product with well-designed packaging is the key to giving customers a good first impression of your brand. Customers are drawn to packaging that looks good, is functional, and informs them about the...
How To Design Effective Food Packaging
Every company aims to create unique packaging that makes their product stand out on store shelves. However, there are some companies that strive harder than others for unique packaging, and those are cosmetic companies. According to a recent study, the beauty industry...
The Top Benefits and Uses of Shrink Wrap
Having attractive, eye-catching packaging is fundamental to success. It can help you acquire new customers, increase revenue, and more. Preserving your product's quality and protecting it from damage is important, too: there's nothing worse than having a product break...
How To Choose the Best Typography for Your Packaging
Consumers should be able to identify your product with a quick, single glance. High-quality packaging is a great way to achieve this. One element of packaging that helps your branding stand out is one that tends to get overlooked: the typography. Nearly every piece of...
Factors That Influence Cosmetic Packaging Design
Every company aims to create unique packaging that makes their product stand out on store shelves. However, there are some companies that strive harder than others for unique packaging, and those are cosmetic companies. According to a recent study, the beauty industry...