In the retail business, there are a million different marketing strategies and techniques to learn. Some of them work better than others, and some are guaranteed to grab shoppers’ attention. Retailers use endcap displays for this reason. Let’s discuss why endcap product displays are so important.
Advertise New Products
All your products deserve some kind of promotion, but your ad money might go toward certain products more than others. Endcap displays advertise your products without having to spend extra money on an ad agency.
These displays can highlight featured or seasonal products customers may not know are only available for a limited time. Use the opportunity to showcase the special qualities of a product that customers can’t see or read easily. Some of these products get lost on the shelf, and endcap displays give them a chance to shine.
Encourage Shoppers To Browse
Retailers want customers to venture out and discover new products and merchandise the store sells. Endcap displays are noticeable enough to draw shoppers’ eyes from adjacent aisles. The displays help catch passersby and encourage them to see what’s new.
Use proximity with a purpose. Place the endcaps close to some of your busiest aisles. This will help generate more buzz and traffic near aisles that don’t receive the same attention. Once shoppers come down the aisle, you need to make sure the product is worth their curiosity.
Encourage Impulse Purchases
Every retail store has seen an impulse shopper, and everyone has had a moment of impulse shopping. It’s only natural, and there’s nothing wrong with it. Impulse purchases are good for suppliers and consumers.
Shoppers get a chance to experience a new product that could improve their lifestyle. They simply needed an extra nudge in that direction. And there’s something about colorful and custom merchandising displays that makes a customer say “yes” to a new product.
Makes Room for More
You can never have enough shelf space in a store. Finding new ways to make more room inside your store is always a plus. It’s like discovering prime real estate. Endcaps make it easy to highlight multiple products at once, allowing you to maximize shelf space.
If the inventory stock room is getting a little crowded, you have room to place some products on shelves because the displays will be doing the heavy lifting for a while. The displays also give retailers a chance to maximize their floor space. Most customers only look for products they come in for, and the extra space will help grab their attention.
At M.A. Patterson Company, we know how to get a customer’s attention and keep it. The importance of endcap displays is just the first step. For more information, visit our website.