Product packaging is almost as complex as creating the product. As the owner, you’ll need to decide and factor in many different moving parts. Distribution centers and clients see the packaging before even reaching the product. Therefore, it needs to be pristine. In order to do that, you need to make sure you’re using the correct material and style. If you’re wondering when to use rigid or flexible packaging for your products, we’re here to tell you.

What Is Rigid Packaging?

Rigid packaging includes any type of packaging that holds its shape under different conditions. It packs rigid designs, usually in the form of tin cans, cardboard boxes, plastic boxes, or glass containers.

Think of spray cans, sodas, or jars—they need to hold their form. Dented cans or broken jars don’t sell well, and they damage the product. These products are heavier and denser than their flexible counterparts, but they offer more protection because of their strength. They won’t get crushed or deformed easily.

What Is Flexible Packaging?

Flexible packaging, as mentioned above, is the exact opposite. You can flatten, bend, and maneuver this packaging to the desired shape. It includes lightweight bags or pouches. Manufacturers seal them off using heat pressure to ensure the product inside remains fresh.

You’ll reserve this packaging for non-perishable products, like coffee, tea, seasonings, salty snacks, dried fruit, and nuts. Flexible packaging normally takes the shape of standup pouches, laminated tubes, or vacuum pouches. They offer minimal protection but are less expensive to manufacture.

Which One Should I Use?

Before asking which one you should choose, ask how much protection you want. Some products require rigid packaging, and there is no way around it. Other products could benefit from both styles. For example, you can sell a jar or a bag of nuts.

Both styles will enclose the product, but one offers more protection than the other. Other items will require styles, like cartons, which fall under rigid packaging. You want to avoid denting or damaging these products, especially if they have carton printing on them. Customers won’t be able to read the logo and information properly.

Here at M.A. Patterson, we specialize in sustainability. We’ve dedicated ourselves to helping you choose the right packaging for your product, rigid or flexible, to further improve your business. For more information, visit our website.