When it comes to owning a business and selling merchandise, it’s always ideal to find the most efficient, effective, and beneficial ways to promote and sell your products. Brainstorming ideas and testing them on your clientele is the smartest strategy. Most companies have taken to digital printing because of the many advantages it provides.

What Is Digital Printing?

Digital printing is exactly what it sounds like—it’s a method that makes prints from electronic files. With this practice, businesses can incorporate artwork with different colors and include their brand to further promote their products.

Digital printing only requires four simple steps to get fast results and a finished product.

  1. Prepare the file with a clear image in high resolution.
  2. Add crop marks as needed to sharpen the unprinted edges.
  3. Fill up the paper with as much of the image as possible.
  4. Convert the file to BMP, TIFF, GIF, or JPEG format before printing.

Benefits of Digital Printing

There are several different advantages to using digital printing, but here at M.A. Patterson Company, we understand there are four core points to address for your benefit.

Better Quality

There may be four simple steps to completing the digital printing process, but each one requires precision.

Digital printing produces better quality because you can’t advance to the next step without ensuring the completion of the previous one. Additionally, each step acts as a check and balance system before printing out the image.

Faster Results

Companies no longer have to wait several days to print an image on their products. You can complete the process in one day for several different items. Digital printing does not require any pre-press procedures or templates. Printing starts immediately at the time of the order.


With digital printing, businesses do not need to worry about the additional costs required to create specific templates. Eliminating this requirement shortens your process by reducing the extra time and material it would take to produce a template.


Depending on the digital printing services you go with, your company will have a lot of options to choose from when it comes to creating the initial artwork. Here at M.A. Patterson Company, we are dedicated to making your business stand out and staying true to your individuality and authenticity.

We know the advantages of digital printing and many other intelligent marketing strategy tactics. For more information, visit our website.