The personal cosmetic industry is full of competition. It can be a very difficult market to break into considering the all the competition that’s out there. One of the best ways you can ensure your success is to make your product stand out from others however you can. Your packaging, for instance, will be the first thing your customers interact with. To help you out when designing your own packaging, we’ve gathered some of the top cosmetic packaging design trends so your product looks its best.
It’s not just about what you say, it’s also about how you say it. Creating a logo for your brand can be an arduous process, but it’s the one thing you need to stick in your customers’ heads. Look at any cosmetic product on the shelf and you’ll see a wide variety of unique fonts for company logos. These fonts can become just as recognizable as your brand itself if used correctly.
Clean, Detailed Lines
The last thing you want is your cosmetic brand to look sloppy. That’s why the trend of having clean, fine lines is so strong right now. The more detail you can put onto your packaging, the more it looks like your cosmetics allow for the same kind of beauty. When designing your own packaging, keep your linework elegant and clean if you want to appear trustworthy to a customer.
One of the top cosmetic packaging design trends we’ve seen lately is a switch to more black. Black is a color that evokes mystery and intrigue, perfect for cosmetics to use in their packaging. Pops of white appear regularly as well to break up the black and to draw the customer’s attention to specific places.
If you make your packaging simple, you risk your product fading into the background of the store shelves. That’s why many cosmetic brands are designing their packaging to have loud, overt patterns. This helps them stick out from the competition and increases brand recognition. You may not know a product, but you can be swayed by an interesting design choice.
If you’re in the market for custom cosmetic packaging, you’ve found yourself in the right place. Virtual Packaging offers an array of cosmetic packaging options you can use to make your product really stand out. Don’t hesitate to give us a call for a quote or if you have any questions.