There’s a lot more to developing a great product than having a great idea. Before you can get your product or service off the ground, you must spark the interest of investors or your target audience to help guarantee success. With that in mind, here are some reasons to prototype ideas before you develop.
The key to attaining interest in your product is offering investors something they can actually see. People don’t want to spend money on a product that they can’t visualize or experience because they won’t know if you’ll be able to execute what you’ve written on paper. Going from idea to prototype is essential to let investors understand what they’re paying for.
Audience feedback can work wonders for your improvement. But your target audience can’t help guide you to success if they don’t understand your product. When you build your prototype, it helps people understand exactly what you’re going for so they can offer ideas to make it even better.
Pro Tip: Develop prototype packaging for your idea too! This will give investors the full experience of purchasing your product.
Plan Your Project
You may encounter a few hiccups during the manufacturing process. You’ll be able to spot these a mile away once you prototype your idea: when the time comes to take your project to its next phase, you’ll already know how to avoid the biggest pitfalls—including packaging problems. Prototypes help to specify your plan and ensure you waste as few resources as possible.
If you’ve ever visited Kickstarter’s website, you’ll notice that the most successful projects have something to show their audience. A prototype tells your potential customers that you know what you’re doing and that you have a solid, workable plan for the future.
Now that you understand the reasons to prototype ideas before you develop, don’t hesitate to contact us for help creating packaging comps—it’s essential to prototype everything, from product to packaging!