Understanding the Different Materials in Shrink Wrap
Shrink wrap is something that, until you need to know about it, you wouldn’t even give a second thought. Many of us deal with shrink wrap almost every day and companies use it in a myriad of different ways. Not all shrink wrap is the same, however, and there are some...
Cosmetic Industry Trends You Should Know in 2021
The cosmetic industry and the fashion industry have a lot in common. Perhaps one of the biggest commonalities they share is that trends in both can change at the drop of a hat. Every year brings new information and trends that shape the cosmetic industry’s products...
The Benefits of Stand-up Pouch Packaging
Looking for a packaging solution that won’t let your product down? Here are a few great reasons why you should consider stand-up pouch packaging. Nowadays, you have a lot of options when it comes to choosing your product packaging. While the choices can get...
The Benefits of Stand-up Pouch Packaging
Nowadays, you have a lot of options when it comes to choosing your product packaging. While the choices can get overwhelming, some factors contribute to a few packaging solutions to come out ahead of the rest. In this article, we’ll give you all the benefits of...
Product Packaging Trends in 2021
Product packaging trends shift quickly and are crucial to know for your brand’s image. Here are some of the current packaging trends going around today. Product packaging can’t stay the same forever. Companies that don’t iterate on their designs and improve their...
Top Cosmetic Packaging Design Trends
The personal cosmetic industry is full of competition. It can be a very difficult market to break into considering the all the competition that’s out there. One of the best ways you can ensure your success is to make your product stand out from others however you can....
Top Cosmetic Packaging Design Trends
In the ever-changing cosmetic industry, there are still a few overarching trends. Check out some of the trends we’ve noticed recently in this article. The personal cosmetic industry is full of competition. It can be a very difficult market to break into considering...
Tips for Creating Limited Edition Packaging
We're all familiar with limited edition products and packaging. They're the egg-shaped chocolates you see during the springtime, the snowflake and ornament-covered packaging that companies push out around Christmas, and the creative collaboration items that happen...
The Importance of Well-Designed Product Packaging
Your product's packaging is something you shouldn't overlook. A product with well-designed packaging is the key to giving customers a good first impression of your brand. Customers are drawn to packaging that looks good, is functional, and informs them about the...
How To Design Effective Food Packaging
Every company aims to create unique packaging that makes their product stand out on store shelves. However, there are some companies that strive harder than others for unique packaging, and those are cosmetic companies. According to a recent study, the beauty industry...
The Top Benefits and Uses of Shrink Wrap
Having attractive, eye-catching packaging is fundamental to success. It can help you acquire new customers, increase revenue, and more. Preserving your product's quality and protecting it from damage is important, too: there's nothing worse than having a product break...
How To Choose the Best Typography for Your Packaging
Consumers should be able to identify your product with a quick, single glance. High-quality packaging is a great way to achieve this. One element of packaging that helps your branding stand out is one that tends to get overlooked: the typography. Nearly every piece of...
Short-Run vs. Long-Run Package Printing
Custom-printed packaging is one of the most important aspects of your brand recognition. As a business owner, you constantly face the challenging question of how much product and packaging to order. Packaging manufacturers typically work in what’s called short runs or...
Why Typography Is Important in Packaging
Product packaging is one of the easiest ways to determine a great product from a mediocre one. Even if your product is exceptional, no one will want to buy it if its packaging looks cheap and monotonous. Now, to get your product to stand out on shelves, you might be...
The Benefits of 3D Packaging Mockups
It doesn’t matter if your business has products in a major retailer or if you only sell your items online—packaging is crucial to your brand’s image. Many businesses make the mistake of using packaging that’s either outdated or inauthentic. Your packaging should be...
Factors That Affect the Cost of Product Packaging
If you’re a product-based business, your packaging is a direct representation of your company. In other words, by investing in your product packaging, you’re investing in your brand image. Considering that there are endless packaging options available, there’s no...
Different Industries That Can Benefit From Custom Packaging
One of the beautiful things about business is the requirement to innovate and stand out. Most companies set themselves apart from competitors by creating unique goods and services; sometimes, though, that’s not enough. Nowadays, companies compete for eyes more than...
Tips for Creating Unique Coffee Packaging
Whether you’re a small independent coffee shop that sells beans at your shop, or you’re a big name in the supermarket, your packaging matters. While many people think they can get away with basic packaging as long as their brand is on it, that doesn’t quite cut it for...
The Benefits of Using Sustainable Packaging
The times of single-use plastic packaging are fading—and rightfully so. Most (if not all) consumers want eco-friendly packaging nowadays. In fact, one study found that 47% of consumers are willing to spend at least 5% more on personal-care products with sustainable...
Essential Elements of Effective Packaging Design
Whether you’re displaying your product online, in your own store, or in another retail environment––your packaging can make all the difference. In fact, did you know that 82% of consumers are more likely to buy a product they can see, hold, and test in a store? In...
How Product Packaging Affects Buying Decisions
Did you know that 67% of consumers' purchasing decisions are influenced by a product’s packaging material? The same study found that 63% of consumers were more likely to purchase products in cardboard or paper packaging because they could reuse the...
Essential Elements of a Point-of-Purchase Display
Point-of-purchase (POP) displays are valuable tools to attract the attention of new customers. We’ve all been walking through a store and saw a display that caught our eye, but what about the display caught our eye? If you’d like to learn more about the essential...
The Basic Types of Folding Cartons
Folding cartons have been a staple in the product packaging world for decades—and rightfully so. Not only are they affordable and easy to assemble, but they also make your products look that much better. Best of all, folding cartons are versatile and work great in...
Factors That Influence Cosmetic Packaging Design
Every company aims to create unique packaging that makes their product stand out on store shelves. However, there are some companies that strive harder than others for unique packaging, and those are cosmetic companies. According to a recent study, the beauty industry...
Advantages of Premium Packaging in Business
Learning how to design product packaging is one of the best pieces of insight that a startup business receives from brand managers. High-quality packaging is as important as manufacturing a high-quality product. This is because clients will first recognize the package...