Product packaging is one of the easiest ways to determine a great product from a mediocre one. Even if your product is exceptional, no one will want to buy it if its packaging looks cheap and monotonous. Now, to get your product to stand out on shelves, you might be...

It doesn’t matter if your business has products in a major retailer or if you only sell your items online—packaging is crucial to your brand’s image. Many businesses make the mistake of using packaging that’s either outdated or inauthentic. Your packaging should be...

If you’re a product-based business, your packaging is a direct representation of your company. In other words, by investing in your product packaging, you’re investing in your brand image. Considering that there are endless packaging options available, there’s no...

One of the beautiful things about business is the requirement to innovate and stand out. Most companies set themselves apart from competitors by creating unique goods and services; sometimes, though, that’s not enough. Nowadays, companies compete for eyes more than...

Whether you’re a small independent coffee shop that sells beans at your shop, or you’re a big name in the supermarket, your packaging matters. While many people think they can get away with basic packaging as long as their brand is on it, that doesn’t quite cut it for...

The times of single-use plastic packaging are fading—and rightfully so. Most (if not all) consumers want eco-friendly packaging nowadays. In fact, one study found that 47% of consumers are willing to spend at least 5% more on personal-care products with sustainable...

Whether you’re displaying your product online, in your own store, or in another retail environment––your packaging can make all the difference. In fact, did you know that 82% of consumers are more likely to buy a product they can see, hold, and test in a store? In...

Did you know that 67% of consumers' purchasing decisions are influenced by a product’s packaging material? The same study found that 63% of consumers were more likely to purchase products in cardboard or paper packaging because they could reuse the...

Point-of-purchase (POP) displays are valuable tools to attract the attention of new customers. We’ve all been walking through a store and saw a display that caught our eye, but what about the display caught our eye? If you’d like to learn more about the essential...

Learning how to design product packaging is one of the best pieces of insight that a startup business receives from brand managers. High-quality packaging is as important as manufacturing a high-quality product. This is because clients will first recognize the package...