Packaging Colors: Why They're So Important And How Prototypes Can Help

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Packaging colors are one of the most important factors to consider when designing your product packaging. They're what set your business apart from others, grab your consumers' attention, and reflect the unified image of your company's brand.

Not only do your packaging colors need to reflect your logo but also the image you want to send out to the market to attract buyers.

How can I choose the right packaging colors for my product?

You need to consider the visual impact your product is making when you choose the specific colors for your packaging design. Consumers are mostly impacted by the package's visual appearance. The texture and sound/smell of the package aren't as important.

That said, here are a few important things to consider when choosing colors for your packaging design:

  1. Keep it simple. It can be tempting to try to peacock your way to get consumers' attention, but it's recommended to keep your color choices simple. Try to use two to three complementary colors. Complementary colors provide the contrast you need to make sure your text is visible and your package is easier to understand. Just be careful that the contrast of the colors you're choosing isn't so vibrant it hurts to look at the packaging.

  2. Use color psychology. Color psychology is crucial to remember when choosing the colors for your packaging. For instance, many hair care and skin care companies will package their products using white. This is because white represents simplicity, purity, and cleanliness. In contrast, you might spot the color black on hair gels and sprays because it represents elegance, edginess, and sophistication.

  3. Consider cultural meanings. Color psychology isn't the same in every culture. For instance, red in the U.S. represents passion, excitement, and danger. But in China, red represents good luck and happiness. That said, make sure that you're considering the culture of your target audience when you're packaging your product.

Product mockups can help you choose the best colors for your packaging

Packaging is the third largest industry in the U.S., which means it's important to make sure every detail of your product packaging is able to compete against other brands. Product mockups can help.

Just like companies create prototypes of their products to make sure it's the best possible version of itself, product mockups let you see how your packaging will look off the screen and on the shelf. They also help you spot issues with color, typography, or logo placement so you can fix those mistakes before your product officially goes out for sale.

If you're looking for product packaging mockups for your business, Virtual Packaging has your back. For more information on our different types of mockups such as custom shrink wrap sleeves or to learn more about our services, contact Virtual Packaging today.