What Does Your Packaging Say About Your Product?

Today's consumers are more visually focused than ever. With the continued boom of e-commerce and the importance of imagery, having a strong presence for your new product is essential to the success of your company. A good first impression can be the difference between a product succeeding or failing on the market, and that first impression starts with your packaging. So what exactly does your packaging say about your product?

  • The Type of Packaging: The type of packaging you choose for your new product changes how it's going to look on the shelf or online. Using shrink wrap packaging versus reusable packaging, for example, can impact how consumers interact with your product; about 90% of consumers reuse product packaging boxes after their purchase, whereas shrink wrap packaging will be discarded. Using a 3D product mockup or packaging mockup can help you visualize the impact your packaging type will have on how consumers view your product at first glance.


  • Packaging Colors: Color theory can be incredibly helpful when controlling a consumer's first impression. Do you want a cool tone for a more calming, relaxed, hip image? Or do you want to stand out on the shelves with a more vibrant, bold color? Consumers react very strongly to color, and the palette you use can alter how your brand is perceived incredibly quickly. Be careful to choose a coherent color scheme, though. Using too many clashing colors can be overwhelming and look too busy, while not using enough can leave your product looking boring next to your competition.


  • Font Choice: Many brands look to convey information about the type of product they're selling through their font choice. While this can be a useful tool for creating a profound first impression, be careful; fonts used on packaging should be clear and easy to read. You want your consumer to remember the name of your brand, and they won't be able to do that as easily if they're struggling to read the name of the brand in the first place.


Want to see your product before it hits shelves, digitally or otherwise? Wondering where to get a 3D product mockup or a mock prototype? Virtual Packaging can provide excellent packaging mockups for your new product!