Why Are Brands And Retailers Turning To The Stand-Up Pouch?


It’s no secret a product’s packaging could make or break its sales. In fact, up to 95% of new products fail every year. That’s a lot of marketing duds.

To avoid making these marketing duds yourself, it might be a good idea to do some research at your neighborhood stores. There, you’ll find that one form of packaging has not only been increasingly popular recently but has also been growing in favoritism among companies around the world.

That’s right. We’re talking about stand-up pouches.

The Rise Of Stand-Up Pouches

Among flexible packaging, the stand-up pouch is perhaps one of the most rapidly growing forms. For the past few years, the stand-up pouch has been playing an important role in the transition from rigid to flexible packaging.

Like the rigid package, the stand-up pouch stands up straight and is easy to grab. But because it’s flexible, it’s easier to keep in storage and put in your grocery bag.

It’s this ease-of-use among consumers that brands and retailers have taken notice of and have thus used to their (and their consumers’) advantage. Consumers are more likely to purchase a product that’s in a convenient package than one that’s in an inconvenient package.

What Makes The Stand-Up Pouch So Popular?

Packaging analysts believe that the stand-up pouch first became popular in the food segment. In the food segment, stand-up pouches make it easier to access children’s food while also reducing the mess.

Simply put, stand-up pouches are easier to use. What’s more, depending on the food product, it may make more sense to use flexible packaging rather than rigid packaging.

When considering packaging, ask yourself if the process of accessing the food could be made easier by using a stand-up pouch. If the answer is yes, it may be in your best interest to use the stand-up pouch instead of other types of packaging.

You can determine whether a stand-up pouch works best for your product by using 3D product mockups. By seeing the product in person, you can get a better idea of whether the packaging is really the right choice.

Where Can I Find Custom Cosmetic Packaging?

The packaging industry is the third largest industry in the nation. That said, it matters where you choose to get your custom cosmetic packaging.

Virtual Packaging is great for custom cosmetic packaging, mock prototypes, and custom shrink wrap labels. To learn more about our custom cosmetic packaging and other types of mockups, contact Virtual Packaging today.