Spot Gloss and The Importance of Package Design

How many times have you picked an item off the shelf just to get a better look at the package? If you’re anything like us, you’ve done it countless times—how could you not? Pretty illustrations, bright colors, fancy die lines and metallic finishes have a way of captivating our attention.

In fact, we often correlate a product’s value with its quality of packaging. If a package is sturdy, sleek and contains well-organized information, we may draw the conclusion that the company pays attention to detail, thus creating an exceptional product. Therefore, it is paramount to consistently present a product in the best, most on-brand packaging possible in order to engage the potential consumer in-store.

Fortunately, Virtual Packaging has recently received a printer upgrade, making it possible to print high-quality spot gloss on intricate details such as small text. This helps us and our clients to get a clearer idea of how designs will print in mass production. The glossy shine and unique texture characteristic of spot gloss can be utilized among a variety of ways, highlighting aspects of artwork or marking important marketing elements (all natural, value pack, NON GMO, Vegan, Gluten Free, etc.) being two common uses. It’s a sure way to stand out and make your way off the shelf, and into consumer’s homes.

The best way to know how your package design will look to a consumer is by conducting market research as well as—you guessed it—prototyping! As with any retail endeavor, the devil is in the details when it comes to prototypes, so it’s important that every element is considered when designing these and sending them to print.

For more information about package design, prototyping and spot gloss capabilities, drop us a line at 817-328-3900!


We look forward to working with you!

- Virtual Packaging