It’s important to select the correct material for shipping and handling your products. You want to choose a material that is endurable, sustainable, and flexible but not flimsy. The packaging material is as important as the product itself because it’s the protective barrier. There are two common materials consumer companies use: corrugated and folding cartons. If you want to know the key differences between the two, read on.
Manufacturers use three layers of paper to make corrugated cartons. There is an inside and outside layer and a fluting sheet with a ruffled shape that connects the two. Picture two outer linerboard sheets with a squiggle in the middle.
The three layers add extra protection versus a single sheet protector. The build and design of the material make it resilient but lightweight so it’s easy to maneuver. You can package several items in the container and not worry about strain when lifting.
A folding carton is a little more flimsy than corrugated packaging, making this material easier to manipulate and conform to the shape you desire. Manufacturers make folding cartons out of paperboard, which they print, cut, fold, and glue.
You tend to see these cartons used as packaging for cereal boxes, coffee, tea, granola bars, and other food items. People also use this material to package cosmetics and other promotional items.
Corrugated offers more closure options than folding cartons. Instead of a simple fold-in, you can use locking tabs or magnets. You also have more flexibility to package your products to your liking.
You want to choose an option that better ensures the security of your products. Customers shouldn’t have to deal with leakage or spills when they unbox their purchases. Keep things neat and clean during transit.
Folding Carton Benefits
Custom folding cartons allow you to place your logo and brand all over the material. It’s the best way to advertise your product in a cost-effective way. Most people are visual creatures when shopping, and you can use that to your advantage.
Research ways to draw customers’ attention. You can choose an eye-popping color and add an image to your packaging that will draw the eye. Here at M.A. Patterson, we want to help you build your business and promote your brand in the most effective ways.
Aside from the differences between corrugated and folding cartons, we have additional information about effectively packaging and promoting your products. Visit our website for more information.