Today, one of the main glories that small business owners have is the ability to capture and share the number of packages they are shipping off in a given day. Some innovative product packaging ideas that will be sure to go over well with customers are highlighting the texture of your package, letting the product speak for itself, and improving upon the way you used the interior space.
Thinking About the Experience
The best way to be innovative with matters of shipping is to think about the user experience. How does your customer feel when they open this package? Is this packaging reusable, or are customers just going to throw it away?
If your package is reusable, think about the shape and malleability. How the customer feels about the way they receive their product is key to customer retention. If they use your packaging frequently, they are likely to refer your brand more often.
The most innovative product packaging idea is to add texture. The texture you use will set you apart from the majority of business owners. We never think of anything outside the box, so what better way to start than by applying texture to your packaging? You can play with your product colors, shapes, and materials to develop ideas on how to add texture.
Maximizing the Interior Space
Using the interior space in your packaging means ensuring it can hold all the products in the order plus a little bit more. So, whether you use the packaging space to store the products in a specific order or have customized slots depending on orders, this is a great way to use the area and protect your product.
You can print instructions on the inside of your box or outside your bag to save time and paper, as well. What you do with the interior space also determines if how reusable the packaging is for the customer.
Letting The Product Speak
Letting your product speak for itself is a great way to use custom pouch packaging. Using your product as the stand-alone face of your packaging will be excellent, just like the quality of your products. In addition, you’ll be prepared with your new product packaging ideas to present and ship your product anywhere without hesitation!