Ever heard the saying, “Don’t judge a book by its cover?” Well, that might be a good saying for people, but the same rules don’t apply to business. Customers judge a business’s look before they even get a chance to see what the merchandise is.
They often go off of what they initially see, which is why your products need to make a good first impression. Learn how custom packaging helps promote your brand.
Increases Name Recognition
When shoppers trust the name, they don’t need to worry about the product quality as much. Customers know exactly what they’re getting when they see that Reese’s logo or a Kit Kat bar. It’s simple, effective, and trustworthy. They don’t need to guess or try and figure out what the inside will contain. And that makes it easier for brands to introduce new products.
Your packaging should look distinctive so that people will affiliate it with your brand. They’ll be more willing to try what’s new when they know it’s from you and already enjoy your products.
Makes Your Brand Memorable
Custom branding is more than a name. Of course, the logo is on there, but people can easily forget a name. However, they won’t forget some standout packaging as easily. Make the packaging an experience for customers. The pictures and images matter too.
If they can’t remember the name, they can remember the colors and the overall design. From there, they can look for those features when they go shopping. Often, products on a shelf start to blend together. That’s why your products need to stand out so that customers don’t have to look too hard.
Helps Second-Timers Return
Before they can be a second-time buyer, a customer needs to be a first-time buyer. Hopefully, the first time they bought one of your products was a real treat for them. If it was, then they’ll come back for more.
However, not all first-time buyers remember the names of the products they use. But they can describe the custom packaging to the sales associate, especially when it comes to products like cosmetics. For example, maybe they don’t remember your new cosmetic, but once they start to describe how that custom makeup packaging looked, they’ll find what they’re looking for.
Displays a Sense of Pride
Placing your name on something takes a lot. It’s a statement that says you stand behind this item and want people to affiliate it with your brand. Custom branding is another form of pride and ownership.
Show your customers the pride you have for your products with custom branding. The better the packaging, the more likely shoppers will be to desire the item inside. Hype up the product with the branding and make sure it lives up to it.
Here at Virtual Packaging, we’re all about helping businesses find new ways to promote their brand. Custom packaging is just one thing we offer. For more information, visit our website.