Point-of-purchase (POP) displays are valuable tools to attract the attention of new customers. We’ve all been walking through a store and saw a display that caught our eye, but what about the display caught our eye? If you’d like to learn more about the essential elements of a point-of-purchase display, you’ve come to the right place. Check out our guide below.
Your display should have a purpose
Did you know the average consumer spends about $5,400 annually on impulse purchases? Having a POP display is a great way to maximize impulse buys. While most POP displays are solely to make your product stand out and push sales, others drive traffic to a website or engagement with your brand. Without knowing what your display’s purpose is, you’ll have a hard time making your message clear and concise.
The branding and message can’t be missed
You don’t want your product to look like everyone else’s—that’s why you’re looking into a POP display. That said, you also want to form a connection with consumers, which means your display’s branding and message must be on point. You likely can’t tell your company’s entire story on your display, nor should you. We have to remember that consumers can be lazy sometimes; that means having too many words on a display will give consumers an excuse to not read it.
Alternatively, your display should start with an attention grabber, have a concise message, and end with a call to action. If you can grab the customer’s attention and make a brief connection with them, they’ll be more inclined to make the purchase.
Know the type of display and where it’s going in the store
POP displays can be just about anywhere in a store, and that’s why we offer several variations of POP displays. Some of the most common are floor, endcap, counter, pallet displays, and dump bins. Floor and counter POP displays are probably the two you’re most familiar with. However, brick-and-mortar warehouse stores like Costco regularly use pallet displays, since many of their products remain on pallets throughout the store. Alternatively, a dump bin is for small products with minimal packaging, such as small seasonal items and school supplies. However, you’ll likely use a floor, endcap, or counter display, since they’re ideal for most products and look great in stores.
Whether you’re looking to drive sales, traffic, or both, the essential elements of a point-of-purchase display aren’t negotiable. By pairing your product with a POP display, consumers will see your product as the better and higher-quality alternative to your competitors. However, you shouldn’t make the mistake of buying a POP display without seeing a mockup first. Otherwise, you may be upset with the final product and waste your money.
If you’re interested in working with a company that values high-quality products and services, look no further than Virtual Packaging. We have extensive industry experience that helps our customers reach their full potential by pairing quality displays and packaging with consumer psychology. Our point of sale display mockups will ensure you’re satisfied with the design before we proceed with manufacturing. By offering mockups prior to manufacturing, we can significantly reduce our waste. So, if you’re ready for a great POP display, contact us today. We’ll be happy to serve you.