Learning how to design product packaging is one of the best pieces of insight that a startup business receives from brand managers. High-quality packaging is as important as manufacturing a high-quality product. This is because clients will first recognize the package before using the product.
However, you also need to ensure that the packaging is eye-catching. Traditional packaging methods were simply a wrap on a product, which does not work today. Nowadays, people gravitate more towards products that have a premium package design. Over 50% of consumers attest that they will make additional purchases from a brand that uses premium retail packaging.
This shows that premium product packaging plays a role in increasing the sales of a product. This guide breaks it down for you how premium package design will benefit your business. Here are the advantages of premium packaging.
Enhance the Experience of Customers
Customers have reported that they have a great experience when they are unpacking a product that has premium packaging. Online shoppers report that they tend to click on products that have stylish packaging. An industry that has grown due to the customer’s experience linked to high-quality packaging is the makeup industry.
Custom makeup packaging is a trend that is helping the makeup field give its clients interesting experiences. Cosmetic packaging makes consumers excited about a product. Therefore, if you have a cosmetic company, it is vital to ask clients for their names and provide custom cosmetic packaging.
Premium package design makes consumers feel like they have a personal experience with the company. This is because the thought put in the packaging is felt by the clients. Thus, they are happy that the company thought about how they will fill once they see the packaging. Use high quality dry transfers to ensure the lettering is of high-quality.
Retaining Loyal Customers
As lame as it sounds, you can retain loyal customers by using premium packaging. As mentioned earlier, premium product packaging gives clients a thrilling experience. Therefore, there is a high chance that these clients will always be buying your product to have that exciting experience.
Use various mechanisms that will give the clients an exciting experience when they are unboxing the product. This will lead them to repurchase it once it runs out. One of these mechanisms is writing a personalized note for the clients. A personalized message or sticker will make a client remember that unboxing moment.
The note should be put on the packaging that they can read it when they are opening the product. Therefore, if you are looking for a way to increase your rate of customer retention, work on your premium packaging styles, and include notes to remind clients that they are an asset to your company. Repeat purchases have been mostly linked to high-quality packaging.
It is a Marketing Strategy
Another advantage of premium packaging is the fact that it is an excellent marketing strategy. The stylish packaging helps differentiate your product from other products. Using a 3D product mockup makes clients talk about the packaging to their peers. This will, in turn, make the peers want to try the product that has an exciting product mockup. Work with designers who use high quality dry transfers to end up with clear letters that can be read by everyone.
High quality dry transfers also help to bring out the design applied to the packaging. Everyone would want to use a product that has high-quality packaging. Therefore, premium packaging saves you coins that would have otherwise been used on other marketing strategies.
More than 40% of customers have been reported to share photos of good packaging on social media. Through this, you will earn new clients who will also want to have a touch on the product that has fantastic packaging.
Premium product packaging has increased the number of sales for many companies. As long as you use high quality dry transfers to write on the packaging, you will have letters that will last for long. High quality dry transfers ensure that the words on the packaging do not fade, a problem faced by many products.