Product protection is crucial in the consumer industry. Buyers purchase items and expect them to be in pristine condition. But their goods may not arrive intact if the packaging isn’t up to par. Suppliers have a responsibility to their merchandise and the consumers. Read over this brief guide to picking the best packaging for your product.
One Size Doesn’t Fit All
Product packaging is not like a pair of gloves. One size doesn’t fit all. Start off by getting the dimensions and measurements of the product. The size helps guide other packaging decisions. Take the measurements of every dimension and include the weight.
Keep a spreadsheet of every product and its individual sizes. Compare the products and group similar sizes together. It’ll make it easier to order packaging in bulk. In situations where the exact dimensions are not available, try to avoid leaving too much or too little room. Too much additional space leaves room for the product to rattle around during transport, while an extremely tight fit could break the product.
A Little Extra Cushion
Even with tight-fit packaging, there needs to be a little bit of room. The extra space accounts for the padding you need to add. Include paper or bubble wrap to add extra protection for the product. Leave room for the packaging supplies and room for the recipient to remove the product.
Consumers should never struggle with retrieving the items. Choose the best protection style depending on the material of the product. For example, a facial serum that comes in a glass bottle needs bubble wrap to prevent cracks and breaks. Plastic containers are a little more durable, but they still need guarding.
Quality Plus Quantity
It’s not about quality or quantity—it’s about quality and quantity. Consider the number of items you plan to package together and choose the best packing materials. This is not the area to cut corners, as cheap packaging materials add too much risk.
Avoid flimsy boxes and keep all packaging materials in excellent condition. Make sure the warehouse is climate controlled and that no water gets near the supplies. Then, revisit the spreadsheet you made to compare sizes. See if a single packaging size and type can work for multiple products.
Go Big or Go Home
Finally, don’t be afraid to make a splash. The packaging is also a reflection of your brand and company. Include any logos or designs that help set you apart from the competition. Additionally, you want to consider the type of product you’re packaging, as some items will require extra care.
For all beverage products, go for custom shrink-wrap packaging to secure and protect your merchandise. At Virtual Packaging, we assist businesses with adding their own logo and design to many kinds of packaging.
For more guides on the best product packaging, visit our website. We have plenty of advice and examples to inspire you!