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With over 30 million small businesses in the United States alone, it’s tough to stand out from the crowd. Custom packaging is one method to set your brand apart that many companies haven’t jumped on—yet. If you want to be among the first to gain these four benefits of personalizing your packaging, read on!

Branding Opportunities

Branding is one of the most challenging things to get right, yet it’s among the most important aspects of marketing! You want to create a unique experience that consumers recognize as “you,” but where do you begin? With packaging, of course! Your packaging is the first thing a customer sees, so it’s your chance to make a great first impression.

Improved Customer Experience

A standard brown cardboard box is nothing special for a customer. That’s how they receive most of their packages, so the experience is unlikely to stick in their mind. However, if your customer gets a package with your unique design, they’re much more likely to feel excitement as they open it. Custom packaging can make your product feel like a gift rather than a standard box!

Extra Protection

Standard packaging is just that: standard. Without customization, how can you ensure that your item is getting to the hands of your buyers without dings, dents, or scrapes? While it’s simple enough to customize your packaging to provide extra security, many companies ignore this opportunity and end up with loads of customer complaints.

Custom Size Options

Customizing specifications is essential for a few reasons. We mentioned safety and security already, but don’t forget about sustainability! Many consumers genuinely care about eco-friendliness and are disappointed when they receive a small package in a big box.

A too-big box equates to a waste of materials and resources, and it’s more costly for you to ship, too! Whether you need custom stand-up pouch packaging or another hyper-specific option, we can help.

Now that you know the benefits of personalizing your packaging, don’t hesitate to reach out and get a quote today!